The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. Bud Light Blue, Bud Light Seltzer and Bud Light Seltzer Lemonade all meet different market opportunities and consumer tastes and we believe this portfolio approach will help us reach more consumers. Location - US. The brand conducted blind taste tests for consumers, tweaking the recipe until Bud Light Seltzer Lemonade bested the competition every time. You may opt-out by. All four flavors will be available in 12-ounce cans, in a 12 can variety pack, as well as 25-ounce cans. Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. Anheuser-Busch (NYSE: BUD) announced today the launch the Bud Light Seltzer Lemonade, an innovation to extend their hard seltzer category. According to Bud Light, the success of its seltzer helped the beer brand grab more market share in 2020 than in the previous five years. Nielsen data found that retail sales during that period surged over nine times more than the previous year. For its next seltzer innovation, Bud Light landed on lemonade, which has a mass appeal. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales. We also see this as a way to continue to attract new drinkers to the Bud Light family of products. Bud Light’s entry into the hard seltzer arena, slated to launch in the first quarter of 2020, will be 100 calories and two grams of carbs per can, with an ABV of 5 percent. ADD SOME ZEST. Bud Light is hoping the taste of the drink will make it stand out and help the company gain even more market share, despite new competition from Coca-Cola and others. The nation’s best-known brewery continues to expand its hard seltzer offerings. From 2016 to 2021, the hard seltzer industry growth is projected to average a whopping 128 percent per year in terms of its compound annual growth rate. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. As of 2019, White Claw still holds more than half of the market share for hard seltzer, according to data from Euromonitor International. Now Bud Light has come onboard with its new Bud Light Seltzer, which will be released early next year. The trend started with the popularity of White Claw, which is owned by Mike's Hard Lemonade brewer Mark Anthony Brands, but new entrants have pushed sales even higher. Three classic seltzer flavors: lemon-lime, black cherry, mango, as well as a new standout: strawberry. SUMMER’S MAIN SQUEEEEEZE. All Rights Reserved, This is a BETA experience. Bud Light (NYSE: BUD) is set to release a line of hard seltzer lemonades as it aims to stake a hold of the competitive division. From shop CocktailCandlesbyNik. L.B.Z. The brand has just introduced four new lemonade flavors: original, strawberry, peach and black cherry. "As we started to look at all of the different types of seltzers coming in, we started to go in the direction of trying to differentiate a segment of the seltzer category," said Andy Goeler, Bud Light's vice president of marketing. Bud Light Seltzer Lemonade will be available nationwide in 12 oz. Price - TBC; available in four-flavour variety pack. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. Bud Light is brewed longer, for a refreshingly easy drinking taste, using a blend of rice and malted barley to give it a clean aroma and crisp, smooth finish. So I recently virtually chatted with Andy Goeler, vice president of marketing for Bud Light, about the brand’s launch. Liza B. Zimmerman (L.B.Z. Category - Hard seltzer, 5% abv. It will be packed in single-flavour 12 … slim can variety 12-packs with the four new flavors. 5 out of 5 stars (11) 11 reviews $ 16.00. Opinions expressed by Forbes Contributors are their own. Bud Light is the latest brand to come out with their own line of hard seltzers. Sign up for free newsletters and get more CNBC delivered to your inbox. Anheuser-Busch Bud Light Lemon Lime Hard Seltzer. © 2021 CNBC LLC. A.G.: Bud Light Seltzer Lemonade will launch in all markets across the United States where Bud Light and Bud Light Seltzer are sold. Bud Light Seltzer Lemonade is … Bud Light is releasing hard seltzer lemonades this month. Find and order Bud Light beer and a variety of flavored hard seltzer and citrus light beers online with local delivery and grocery services. Bud Light is trying to beat the competition by improving on taste. Discover Bud Light, a light American pale lager beer and learn more about our latest products, events, party and more. Our range of Bud Light Seltzer products, including Bud Light Seltzer Lemonade, feature some of the most popular flavor profiles within the seltzer category and gives consumers options to choose from. Bud Light is … Follow this beer to get notified when it's available nearby, try searching in a different area, or discover some similar beer. "The advantage of coming out now is that there's plenty of time to get the product out in the marketplace before the spring starts hitting," Goeler said. Bud Light Seltzer . I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. A Division of NBCUniversal. All four flavors of Bud Light Seltzer Lemonade, Boston Beer CEO discusses hard seltzer competition. It's 100 calories and contains less than 1 gram of sugar. Coca-Cola is entering the fray this year with Topo Chico Hard Seltzer, its first U.S. alcoholic beverage since 1983, through a partnership with Molson Coors Beverage. The nation’s best-known brewery continues to expand its hard seltzer offerings. As more demographics show interest in hard seltzer, major brewers keep entering the the category. "Things will pick up in the summer, like all beer sales, and seltzer is starting to follow that year-round demand.". : Why do you think hard seltzer has become so popular? L.B.Z. I also do innovative wine events for corporate team building and. All Rights Reserved. While summer may still be a few months away, a new Bud Light Seltzer Lemonade was unveiled that's perfect for cracking open in the warmer weather, or just pretending that's the case. Available - From 18 January. One of the country’s biggest beer producers, Bud Light of the … : Which markets will they launch in? To be available later this month in slim cans, the hard seltzer will be available in four lemonade flavors, including what the company is branding as “Original,” along with Strawberry, Black Cherry, and Peach lemonade. Its strong performance coincided with the coronavirus pandemic, which pushed more consumers to drink alcohol at home rather than in bars. There’s still great upside potential in hard seltzer and we have the opportunity to leverage the equity and prominence of an established brand such as Bud Light. Only the finest ingredients are used: water, barley malt, rice, hops, and yeast.Bud Light is brewed longer, for a refreshingly easy drinking taste, using a blend of rice and malted barley to give it a clean aroma and crisp, smooth finish. Got a confidential news tip? Bud Light Seltzer and Bud Light Seltzer Lemonade meet different market opportunities and consumer tastes; we believe this portfolio approach will be critical in Bud Light Seltzer’s long-term success. Bud Light is releasing hard seltzer lemonades this month. The themed drink pack sold out, Goeler said. The 12-ounce cans will be available in packs of 12 with all four flavors: original lemonade, peach lemonade, black cherry lemonade and strawberry lemonade. Only 3 available and it's in 3 people's carts. Bud Light's take on spiked seltzer lemonade will be available nationwide starting January 18th. Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. Loaded with fresh, zesty flavour, Bud Light Lime is summer’s most refreshing fling. Bud has rolled out four new flavors that will be available this month. : What are your competitive brands? According to T4 research team’s Hard Seltzer Market Share report, “In 2018, the size of the Hard Seltzer Industry was $488M and was projected to grow 105 percent in 2019 to over one billion dollars. The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. Anheuser-Busch InBev also owns spiked seltzer maker Bon & Viv. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, 48 Hours Of Wine, Food And Hiking In Healdsburg, California, Serving World Peace And Harmony With Global Empowerment Mission, As So Many Wines Taste So Much The Same, Here Are Some Distinct Standouts For 2021, Customize Your Cocktails With DIY Ginger Beer, How To Plan A Virtual Lunar New Year Celebration, Wellness, Pizza And Veggies With Entrepreneur, Bala’s Natalie Holloway, See’s Candies Is Celebrating 100 Years And Wants To Know What Your Sweet Idea Is, The Easiest Truffle Recipe For A Taste Of Italy, Why Pent-Up Demand And A Real Estate Vacuum Will Revive America’s Restaurant Industry, “In 2018, the size of the Hard Seltzer Industry was $488M, hard seltzers have continued to grow in popularity. A.G.: Consumers' needs continue to as more and more consumers are looking to lighter options that can be enjoyed during any occasion. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Data is a real-time snapshot *Data is delayed at least 15 minutes. Each can is 100 calories and 5% alcohol by volume, but unlike Truly Hard Seltzer, Bud Light’s release has 2 grams of carbohydrates per serving. While lemonade is usually thought of as a summer drink, Bud Light is confident in the choice to launch the new beverage in the dead of winter. Get this delivered to your inbox, and more info about our products and services. Favorite Add to 100% Soy Wax, Bud Light Seltzer, Black Cherry can, Up-Cycled Cocktail Candle CocktailCandlesbyNik. All answers have been edited and condensed for clarity. Bud Light is brewed with barley, hops, water and rice for a smooth taste that’s made for living. Currently available in 12-packs of 25-ounce cans (single flavor or a variety pack), with 16-ounce cans scheduled to debut soon, Bud Light Seltzer is a versatile beverage option that’s slated to become a seltzer staple. Bud Light Seltzers launched on Monday, Jan. 13, and come in four flavors. My approach to wine education is savvy, down to earth and unpretentious. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. After more than six months of development, the drink will start hitting shelves on Jan. 18. When Bud Light Seltzer is not in the same basket, the basket is worth just $77—Bud Light Seltzer brings an incremental +$63 per purchase! But the segment is growing much faster than that of hard seltzer, thanks to early entrants like Truly's version. Bon & Viv trails in a distant third with nearly 10%. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Andy Goeler (A.G.): We’ve seen continuous growth in hard seltzer over the past few years, which has been great for the beer category. : Do you expect them to cannibalize your brand’s regular seltzer sales? Hard Seltzer 5.0% ABV. A.G.: Bud Light Seltzer Lemonade is for any consumer 21 and older who is looking for bold flavor options from their seltzer. Each can is“100 calories with less than 1 gram of sugar and 5% ABV.” The Bud Light Seltzer Lemonade will be available starting January 18 at participating retailers. It is one that is predicted to continue to grow by leaps and bounds. Bud Light Platinum Seltzer plays off the success of Bud Light Platinum, which is 6 percent alcohol. The flavors they will have upon launch include regular, peach, strawberry, and black cherry. Anheuser-Busch, Inc. St. Louis, MO. Four flavors will be available on Monday – Black Cherry, Lemon Lime, Strawberry, and Mango. 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