Take advantage of social media platforms like Facebook, Twitter, Pinterest, and Instagram to promote, educate, and engage your followers. Social media posts: Automating your social media posts ahead of time will make your life easier. It’s probably worth it to hire a PPC professional to do it for you. Social media is the modern day word of mouth marketing—and your customers are your biggest brand advocates. Thank you, Sushil! When a prospect googles for a jeweler like you, Google will more likely suggest your website to that prospect if keywords present on your website mirror what your prospect entered into Google. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help. Are they in a certain age range? You don’t have to PAY to generate them as new fresh leads. You will be redirected in a moment, please click the link below if you do not get redirected. Reward these loyal customers with discounts, gifts with purchase, exclusive offerings, and private sales to keep them posting. Nice blog, I found useful information on topics. Facebook, Instagram, and Pinterest are the best channels for sharing beautiful imagery … Well, here are some tips to sell your goods on Etsy: Because Etsy’s platform is easy to use, setting up your online store won’t take serious website skills, and your jewelry can get seen by upwards of 54 million people. Thanks for reading. So check out how you can use Social Media engagement to increase your sales. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours. Here’s how to get in contact with a magazine: Just ONE great featurette about your business and jewelry products can bring in lots of new customers for your jewelry store! You can also add this to the bottom of your email newsletter (#22)! When it comes to jewelry businesses, the social media websites that you should choose to focus on are those that emphasize imagery and visuals are going to give you the most traffic and success. Social media has continued to become popular in the field of business based on different applications and benefits to the business. Don’t assume your customers know you’re wanting to grow your business with new customers. With Google pay-per-click (PPC) advertising, your jewelry ads appear above the organic listings AND Google maps results when people search for your services. If you don’t respond quickly to phone calls, emails, and inquiries that come in from your website, you’re leaving money on the table. So if your address OR hours change (like for holidays) make sure to update it in Google My Business! This helps to show your audience that behind your company is a group of people who are working hard to provide quality products and services, which helps you build stronger relationships with customers and leads. You PAY for each click (hence the name PAY-PER-CLICK). In a free email marketing software, such as Mailchimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them. Glad you found it helpful, Naman! Which means they’re MORE likely to buy from you when the time comes for a gold-laden gift. Having an attractive logo professionally designed for your jewelry marketing works for 2 reasons: Put yourself in your prospect’s shoes for a moment…. So check in to your social media a couple times a day to ensure you’re not missing any comments, messages, or prospects mentioning your business (@yourbusinessname) and how much they love your products! Sure, it takes time and effort to develop a social following and to maintain different channels, but consider the returns: Your jewelry business will be much more competitive in today’s retail landscape and your brand’s larger social presence will ultimately drive more sales. You want to make sure those clicks are converting into leads! Highlight customer stories to strengthen your brand story. Now that you have a basic understand of how content marketing works, let’s talk about why you, as a jeweler, might want to use this strategy as part of your overall marketing plan.These three reasons will hopefully convince you to give content marketing a try sometime soon! You can also feature your special offer ON your lead capture form to entice prospects to give you their contact information —. If you're using Social Media to build your business, then you need to learn how to get traffic from it. 5. While it may seem overwhelming, its importance cannot be overstated. And the best direct mail to show off your jewelry store marketing? Why I HATE Yelp & What We Use Instead For Online Reviews…, How to Reach EVERY New Mover in Your Area Without Even Thinking about It, How I Grew My Small Business — the REAL Story, What I Learned from Spending $62 Million on Marketing. Implementing these digital jewelry marketing tips will give your business’ marketing strategy the jump-start it needs. Being active on social media allows you to increase your brand exposure. So here are some special offers you can use: Your special offer can be the difference between a postcard campaign that gives you just a few leads versus one that generates a whopping 381% return on investment and changes your bottom line! That’s photography in action from #2! The number one question people ask when it comes to social media marketing. First, look at your customer base — the people who have already bought from you. Here are some tips on what to post on social media: Make sure your phone number, store address, and website are all listed on your Facebook business page so it’s easy for prospects to contact you! Social media has become an indispensable part of any marketing strategy. If needed we would seek your help. I actually benefit from the blog, thanks for sharing. Call or text to reach a Marketing Consultant: View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers AND Sales Year-Round, they ended up generating $22,000 in sales, 381% return on investment and changes your bottom line. Ask your followers to tag someone in your post and give them a compliment. And while many of the people who receive your jewelry store postcards will search for you by name and head directly to your website (we’ll talk about what happens then in #9), many of them will simply search for what they need, like: And they will see several listings, some of which will be search-and-review sites, like: Make sure you’re listed on those sites — and that your business profile is correct, up-to-date, and filled with beautiful photos of your products —. You’re welcome! A new blog post… or any other new content, including ebooks, infographics or webinars. In fact, when one of our clients diligently marketed their jewelry store, they ended up generating $22,000 in sales. really awesome. Above are the TOP results for Cleveland jewelers when I googled for that exact search term. Think a blog is optional in terms of your jewelry advertisement ideas? Today, you can surf and shop the internet for a number of e commerce jewelers (like BlueNile.com) or head to big-box stores (like Costco) to buy a diamond ring. 3 reasons jewelry stores should use content marketing. And other local ones specific to your city! One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. 95% of your prospects will visit your website BEFORE making any decision to buy from you (or not). One young lady made $100,000 selling jewelry online, so it’s proof if you take the time to learn Etsy, it’ll be yet another place to sell your jewelry and reach even more prospects. Here are some tips to increase your website’s SEO: SEO is not a one-shot deal — much like marketing in general! Even if you’re not an online retailer, getting in front of buyers with engaging and shareable social media will give your small business the best chance of capitalising on seasonal spending. Have a unique shop or specific type of jewelry you sell? You may also plan to join a new social media platform or improve your skills on one that’s been working well for you. The jewelers you see above have websites that are built to be found by Google, and that’s SEO in action! These could be the business ideas for you. The only way to find your brand advocates is to be active on the platforms that they are using. 50% of jewelry that’s purchased online is diamonds: Got any of those you want to sell from your jewelry case? You’re looking for commonalities so you can contact a mailing list vendor — like Postcardmania — and rent a mailing list of people who are JUST like the ones who’ve already spent money with you. I’m glad you found it helpful! Direct mail postcards can deliver business growth for your small business when all other marketing tools fail. So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time. So you need to make sure you have this data entered correctly, specifically: You’ll also manage and respond to any Google reviews from your Google My Business account — more on why reviews are important in #15. Because your jewelry store marketing factually tells your customers how much you care to get their business! Thanks for reading! I recommend circling dates on your calendar for the year, giving yourself actual deadlines to order your jewelry store marketing postcards by so you don’t forget — or market too late. When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results. Make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) What do they need help with when shopping for jewelry? 26 jewelry marketing ideas to use to grow your jewelry business. What do I post on social media? Enter your email here to receive this limited-time offer! Furthermore, consumers are purchasing year-round and often for themselves instead of others. Make sure you’re WEARING your jewelry because that’s the best (and cheapest) way to show off your gorgeous products every day and everywhere you go! Plus, its benefits extend far beyond increasing sales. Ready to start your jewelry marketing campaign? Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you. So your prospects see ONE cohesive marketing message whether they receive your jewelry store marketing postcard in the mail OR see your ad on Facebook. You need HIGH QUALITY photos to capture the intricate details of your diamonds and gems. When it comes to brand message, people trust their friends more than your marketing team. Some magazines offer what’s called “advertorials” which are paid advertisements that present like readable, informative articles. Social media marketing requires both strategy and creativity. I’m so glad you found it helpful! One of the most important elements of your jewelry store marketing is to WHOM you advertise…. This inputs will help me a lot and right away have broaden my vision about this industry as I m going to join this gem and jewellery industry as a Marketing manager. To be seen in the best light possible – speaking of which…, Showing off your jewelry isn’t just a matter of having photos —. These are solid social media marketing ideas, but they are fairly common. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Do NOT follow this link or you will be banned from the site! You want your jewelry marketing to be targeted, meaning: Target only those prospects who can and WILL buy from you! Your Google listing can (and should) show pictures of your best inventory plus all information googlers want to see right off the bat. That’s why getting reviews (#15) and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.). Start a compliment train. It’s all about getting your name (and logo from #1) out there! Sponsor the event, or get a booth where you can show off your wares and meet people face-to-face (and remember to wear your jewelry!). We are in to jewellery business. Here’s their postcard so you see their special offer circled: Notice that HUGE image of that ring (and how it takes up almost the entire postcard)! And generated several THOUSANDS in revenue. Google Analytics — a free tool from Google — that tracks the following: FREE report: Easily set up Google Analytics on your website for website tracking. From jewelry store marketing to marketing jewelry online, there’s NO end to the list of fancy marketing strategies available today…. Here are a few special offers that have worked for our jeweler clients: FREE sterling silver charm bracelet for any purchase over $125. Build a social media presence to drive awareness, loyalty, and sales. Jewelers can generate big profits from each jewelry show by using marketing postcards to draw the right crowd. And neither will your BEST sales person. The last thing you need is a disgruntled former customer bad-mouthing your business. They leave your website and go on with their lives… meaning, they may find a competitor of yours and shop from them! When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their experience. Regular posts on social media with skilfully crafted content are sure to create a buzzword about the brand, will eventually help you in jewellery branding & introduce you to your target audience. Just reward your current customers who give you referrals…. When you’re done updating your online listings, you need to make sure your website doesn’t shoo away prospects, and here’s why…, Your website isn’t just a fancy place for your prospects to visit you online…. What other businesses have customers who may want to buy from you? Marketing for Plastic surgeons by using social media channels like Instagram & Facebook increase branding by 33% in 60 days. A Las Vegas jewelry store mailed out postcards as one of their main jewelry marketing strategies. If there’s a BIG event coming up (like a golf tournament) you can see what it would take to become a sponsor of the event — getting your jewelry store marketing seen by lots of people who will think you’re generous and a responsible pillar in your community! Do you notice anything similar about all of your customers? But you can’t deny that an extra several thousands of dollars added to your bottom line is NOT worth ignoring! Social media is also a good channel of digital marketing for jewelers. ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. Show off your jewelry and gift ideas on social media where photos reign supreme in getting engagement, meaning: People LOOK and click when they see images! Glad you found it helpful! Thank you for reading! So, to help you in brainstorming some social media marketing strategies that will help expand your brand awareness and reach, here are 21 out-of-the-box social media marketing ideas. I’m so glad you found this article helpful! When customers post and share authentic photos of your products with their social followings; they are essentially recommending your products to their peers. , If people that write articles cared more about writing great material like you, more readers would read their content. SEO is a continual process since Google and its algorithms (formulas) change all the time. Are you an expert when it comes to multiple social media channels? When a prospect calls your business, you don’t want to waste the call. Here’s a great example of a thorough listing on Yelp.com: Don’t just sign up for accounts with these listing sites and think your job is done. Following are the various ideas that you can use when it comes to social media marketing: 1) Do Local Search Marketing to find Right Audiences Reaching the right customers at the right time is one of those social media marketing ideas that every business uses. Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website. It’s a huge opportunity for jewelry marketing companies and running jewelry ads that work to grow your business. simply a undoubtly perfect. You can create a giveaway of a jewelry piece you have for those who give you referrals, such as: Refer a friend, and enter your name to WIN this $900 pair of ruby earrings! Again, make sure you keep ALL of your contact information updated in your Google My Business account since inaccurate information about your jewelry store will actually PREVENT Google from bringing up your business in searches. Sitemap, Content Director @ David Perry & Associates. Make Your Social Media Profile Attractive All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your jewelry marketing is almost everywhere. It’s how you’ll update your Google listing for marketing your jewelry online, meaning…. Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads), and the people who are ready to call can do so without you being charged for the click! Factually, it’s a MAJOR part of your overall jewelry marketing strategy. Thanks for your comment. This information gets pulled from data YOU enter in your free Google My Business account. Glad you found it helpful, Ramit! And while we’re on the subject of marketing jewelry online…. Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. That’s why we put together the best 26 jewelry marketing strategies here for you — have at it! With PPC ads, you bid on keywords, like “jeweler” or “jewelry store.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. Register for a FREE Google My Business account. Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation . Social media platforms see high engagement levels with photos, especially something as flashy and sexy as jewelry, so use photos of your jewelry to create a buzz about you. Either way, shopping local businesses has become trendy, so see if you can find a magazine local to your city and reach out to them. Celebrate your customers by recounting what your jewelry means to them. Loan Out Your Pieces of Jewelry It would definitely help all nice. If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services. Create or find your brand hashtag and encourage customers to start posting. You can use PostcardMania’s PPC management services here. Economic & best for jewelry business. To get the most leads (and sales) from your jewelry marketing strategies, you need to capture the identity of those interested prospects so you can follow up with them, to keep your business top of mind so when they want a special gift — or need your jewelry repair services — you’re the one they call! Make a list of keywords (like I mentioned in #14) that your prospects may use when googling for a jewelry store (just like yours), and include those keywords in both your blog and website pages. Another way to keep your customers thinking about your jewelry store is by sending them postcards (#6), which you can have personalized so they see their name directly on your jewelry marketing as soon as they grab their mail! And the more obvious — but EXTREMELY useful — way to stay in touch with your customers is this: Do you know what happens when a prospect calls into your jewelry store? You can MATCH your Facebook ad’s special offer and design with that of your direct mail campaign. Hi, Joy GendusaThank you so much for sharing this ideas.You are providing very useful information.It’s help me to grow my business.Keep Sharing…. I’m so glad you found it helpful! Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. Social media is the modern day word of mouth marketing—and your customers are your biggest brand advocates. Glad you liked it! Let’s say you mail out 10,000 jewelry marketing postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page. As customers begin to post photos with your hashtag, pay close attention and make an effort to “like” and “comment” on all submissions. Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas Your site and posts should contain images of your jewelry collection, gift suggestions, sales and shop events. ), How relevant Google thinks your website is to your targeted keyword, “Dwell time” on your website (how long visitors stay there once they click on your ad), Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#10)). When you arm your jewelry store marketing strategy with helpful content featured on your website’s blog, you’ll have a better chance of ranking on Google. use them on the pages of your website — your homepage, your About Us page, etc. Which one are you going to spend thousands of dollars with for the ring for the love of your life? All rights reserved by Pixlee Inc. Legal & Terms of Service. To help you evolve, here are three easy tweaks you can make to capitalize on industry trends. But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes. Stay tuned into your local area for upcoming bazaars, fundraisers, street fairs, charity auctions, or other similar events. I’m glad you found it useful! Regards. Both consumer behavior and the market are changing—and jewelry marketers risk being left behind if they don’t give their strategies a digital revamp. Thank you for such essential tips. 96% of those visitors are not yet ready to become customers, according to Kissmetrics. ), Any specials you have running (like anniversary sales). Marketing for Jewelers by using social media channels like Instagram & Facebook can have 33% more conversion rate. Those prices are DEFINITELY worth it for constant branding! It helps you look like a professional trustworthy business, eBay, Amazon, and Etsy (if those make sense for your store). Thank you for reading! When a prospect calls in, you can ask what jewelry store marketing they saw. After all, if you don’t give your prospects a REASON (like a good deal) to come into YOUR store, why would they? If you haven’t already designed your social media marketing plans for Christmas and are on a hunt for simple and easy ideas for your brand, then you’re reading the right thing. Yet ready to use a couple of these photos and videos on your ad going to spend precious. 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